As a Connecticut branding photographer and New York headshot photographer, I work with (female) entrepreneurs and business owners throughout Fairfield County – from my home base in Ridgefield, CT, to Westport, Greenwich, Stamford, Norwalk, and across New York’s tri-state area. With my background in PR and communications, I have years of experience writing copy for clients’ marketing campaigns. While I think this gives me a unique perspective when it comes to planning branding sessions for female founders, I’ve also noticed that some clients go wild about their professional branding photos and then…simply don’t post them.
Over time, I’ve come to realize that the lack of posting isn’t for lack of effort or desire – but more because people just DON’T KNOW WHAT TO POST. You’ll receive a glossy library of images from your personal branding session and go into a bit of a freeze state. With everything else you’re juggling as a woman in business, I get it. The struggle is real.
That’s why I’m here to help today. Below, I’m sharing five types of images you can expect from your branding photography session, and pairing each one with a social media post idea you can use right away. Let’s take the guesswork out of what to post on your social media and get you sharing those gorgeous images today.
1. Your Professional Headshot: Create an Introduction Post
The Image: Your favorite headshot from your branding session – the one where you feel confident, approachable, and authentically you.
The Post Idea: Use this professional headshot for an introduction or reintroduction post. This works beautifully for small business owners who want to put a face to their brand.
Pro Tip: This type of post performs well on LinkedIn, Instagram, and Facebook. It’s perfect for attracting ideal clients in Fairfield County and beyond who want to know the person behind the business. One month after posting, check your analytics. I bet that this post is one of your highest performing (if not THE highest performing) one you share all month.
2. You at Work: Share Your Unique Approach
The Image: Action shots of you doing what you do best. Perhaps it’s you cutting hair, styling a client, photographing someone, helping a patient, choosing design swatches, organizing an event, coaching a corporate client…or whatever your zone of genius looks like.
The Post Idea: Share your philosophy, approach, or what makes your process different. This is where your personal branding photography really shines: showing potential clients what it’s like to work with you.
Pro Tip: These images are gold for service-based entrepreneurs. They show you’re a real person doing real work, which builds that invaluable like-know-trust factor with potential clients searching for professionals in Connecticut and New York.
3. Aerial Desktop Shot: Behind-the-Scenes Content
The Image: An overhead shot of your workspace, desk setup, or your hands at work with your tools, laptop, coffee, notebook, and all the beautiful details that make up your workday.
The Post Idea: Pull back the curtain with authentic behind-the-scenes content about what really goes into running your business. Female founders especially love this type of relatable content.
Pro Tip: These branding session photos are perfect for building community. They invite conversation and show the real, unfiltered side of entrepreneurship that resonates with other business owners.
4. Working with a Client: Testimonial or Success Story
The Image: Photos of you actively working with a client consulting, collaborating, teaching, or providing your service. (Always get permission before posting images with clients!)
The Post Idea: Pair these professional branding photos with a client testimonial, case study, or success story. This is powerful social proof for your personal brand.
Pro Tip: This type of content is essential for attracting, and converting, new clients. When potential customers search for headshot photographers in Westport or branding photographers in Greenwich, seeing real results helps them envision working with you.
5. Packing Your Work Bag or Organizing Tools: Day-in-the-Life Content
The Image: Candid shots of you packing up for a client meeting, organizing your tools, or preparing for your workday. These lifestyle branding images show the human side of your business.
The Post Idea: Share “day in the life” content that gives followers a glimpse into your routine, your must-haves, or what goes into preparing for your work.
Pro Tip: This personal branding content performs well on Instagram Stories and Reels too. It’s relatable, engaging, and helps potential clients in Ridgefield, Fairfield County, and throughout Connecticut feel connected to you before they even book.
Ready to Create Social Media Content You’ll Actually Post?
Now you have five solid social media post ideas to pair with your professional branding photos. No more guessing what to write or letting those beautiful images sit unused in your gallery!
As a branding and headshot photographer in Ridgefield, CT, I don’t just hand you gorgeous images – I help you plan a session that gives you diverse content you can actually use in your marketing. From professional headshots for your LinkedIn profile to lifestyle shots for Instagram, we’ll create a library of images that tells your brand story authentically. Ready to book your branding session? Whether you’re a female entrepreneur in Fairfield County, a small business owner in Westport, or a professional anywhere in Connecticut or New York, I’d love to help you create personal branding photography that gets used, not buried. Reach out here today.
